Wellows

Paid

Wellows tracks whether AI assistants cite your brand. It watches ChatGPT, Gemini, Perplexity, and Google AI Overviews. You see where you appear, where you do not, and what to do about it.

It scores citations in two ways. Explicit means the AI names you. Implicit means your content shapes an answer without credit. The tool finds gaps and hands you next steps: new content, better pages, or outreach targets.

The product sits in SEO. It is built for teams already running search programs, not for people starting from zero.

Open it if you need to own how AI describes your brand. Skip it if you are still fixing basic site problems.

It pays off when AI visibility is already part of your plan.

• Agencies with client retainers: You add AI tracking without rebuilding your stack. White-label dashboards let you own the report.
• SaaS and B2B brands: You treat AI search as growth, not a side experiment. You need proof of progress to show leadership.
• Teams who know prompts: You already test how ChatGPT answers. You want data, not guesses, on where you lose to competitors.
• Marketers with content-outreach workflows: You need gaps tied to tasks. The tool hands you draft content and verified contacts.
• Budget-conscious teams: You want multi-engine coverage without stacking five tools. One plan hits ChatGPT, Gemini, Perplexity, and Google surfaces.
• Content teams stuck on metrics: You are tired of dashboards that show problems without fixes. You want daily cards that say what to do.
• Agencies managing many brands: You need per-project reporting and shared balances across seats. Unlimited projects keep margins clean.

After a few cycles, these parts keep you coming back.

• Citation Score with trend tracking: You see daily movement, not monthly reports. You spot whether a campaign moved the needle.
• Prompt-level competitor analysis: You learn exactly which questions surface rivals instead of you. You target your content, not the whole haystack.
• Explicit and implicit framing: You separate being named from being used. One needs outreach, the other needs better source pages.
• Quick Win cards and outreach lists: You get verified contacts and templates. You spend time pitching, not hunting for emails.
• Google Search Console integration: You connect AI visibility to the pages you already manage. No parallel data silo.

Borrowed from their workflow:

1. Add your domain and pick competitors to track.
2. Wait for daily scans across AI engines to populate your citation map.
3. Review the gap report: prompts where competitors appear and you do not.
4. Pick an implicit or explicit opportunity and open the outreach list or content draft.
5. Publish, pitch, and watch the score update the next day.

Skip it when these limits match your situation.

• You need full SEO coverage: You still pay for keyword research and technical audits elsewhere. This does not replace your stack.
• You want set-and-forget: The tool needs regular prompt selection and outreach effort. Without that, the score stalls.
• You are new to AI search: The learning curve is real. If you are not comfortable reading how assistants answer, the data will confuse you.
• You need Claude, Copilot, or Grok tracking: Those engines are missing. Coverage is ChatGPT, Gemini, Perplexity, and Google AI surfaces only.