Sterling

Freemium

Sterling is an AI coworker that lives in Slack and does tasks across your business tools. You type what you need in plain English, and it pulls data, builds reports, and drafts work for you to approve.

It connects to Shopify, Klaviyo, ad accounts, QuickBooks, CRMs, and over 3,000 other tools. The approval step keeps you in control: Sterling waits for a "go" before it sends messages, spends money, or deletes anything.

This is AI agent work for ecommerce and finance teams. It is not a fit if you work outside Slack or need tools outside its integration list.

Open Sterling if you want an AI employee inside Slack you can supervise. Skip it if you need fixed pricing, public security docs, or work outside its supported regions.

It helps most when this is the job in front of you.

• In-house finance teams at growing UK or NZ businesses running on Xero: You get monthly reporting, bank reconciliation, and invoice processing without changing your core system. A human accountant shadows you at onboarding to set things up.
• Teams wanting to offload reconciliations and month-end reporting without changing core systems: You keep Xero or your existing GL. Sterling works across it, plus HR tools like HiBob and Bamboo HR.
• Companies needing audit trails and human approval workflows for compliance: Every action gets logged with a reviewer assigned. You have a clear record if anyone asks.
• Direct-to-consumer ecommerce brands on Shopify: You get weekly store audits, ROAS comparisons, and campaign drafts without hopping between dashboards.
• Marketing agencies managing multiple client accounts: You handle lead capture and client reports from one Slack thread instead of logging into each platform.
• Small business founders acting as their own COO: You delegate morning pulse checks and routine ops work without hiring staff.
• Teams already living in Slack for daily operations: You never context-switch. The work happens where you already talk.
• Teams that want AI assistance but require human approval before action: You see the draft before anything goes live. One word stops or sends it.

These are the parts you notice after a few tries.

• Slack-native design: You stay in your chat thread. No new logins, no dashboard to memorize.
• Human approval workflow: You keep the final say. Sterling drafts, you confirm, then it acts.
• Deterministic tasks with named outputs: You ask for specific things—bank journals, Excel reports, management packs—and get those exact files back.
• Audit trail built in: You can show who reviewed what and when. Finance compliance gets easier.
• Flat workspace pricing: You pay per workspace, not per seat. Adding teammates does not raise your bill.

Skip it when the fit is wrong.

• No public pricing: You have to talk to sales. You cannot compare costs without that call.
• No published security documentation: You take their word on data handling. SOC 2 is claimed but not shown.
• Very young company: You are an early user. There is limited track record for reliability or long-term support.
• Xero-heavy ecosystem: You need Sage, QuickBooks, or FreeAgent? Evidence shows no support there yet.
• Customer base concentrated in New Zealand: You are outside NZ, UK, or planned US expansion? You may hit gaps.
• $1,500/month entry point: You want cheap automation? The hybrid human-AI onboarding costs more than pure software tools.