Luma
Paid

Generate and edit video, images, and other creative assets using AI models and agents that handle end-to-end production workflows, with brand consistency tools and directorial control over frame sequences.

infoAbout Luma

Luma is an AI-powered creative platform that generates video, images, audio, and text through AI agents and video generation models for creative teams and agencies. The platform centers on its Ray and Uni model families. Ray handles video generation with frame-level control and continuity across cuts. Uni-1 operates as a brand intelligence layer that maintains style references, character references, and visual grounding across generated assets. Luma Agents automate research, generation, and refinement steps. The company also maintains the Open Physical AI Lab, a research initiative focused on generalization in physical AI. Luma offers a free tier for initial use, with paid plans available. The platform provides an API for programmatic access and serves enterprise customers. Use cases include hero shots for products, paid social variants, and teaser cuts for advertising and marketing workflows.

check10,000 credits

checkLuma and third-party image and video models

checkEdit access for guest collaborators

checkCommercial use

thumb_upPros1

Captures real environments accurately

thumb_downCons1

No detail on pricing, quality, speed, or workflow compared to generation tools