Exolyt

Freemium

Exolyt is a TikTok analytics platform in Data & Analytics. It tracks organic content, not paid ads. You get real-time data on accounts, hashtags, sounds, and influencer campaigns.

You can start without connecting a TikTok account. Just search by handle, hashtag, or keyword. The tool pulls from what it calls the largest TikTok database.

It is built for teams, not solo creators. The free tier lets you test with one account and one hashtag. Paid tiers run from roughly $400 to $950 per month.

Open it if TikTok is your only platform and you need deep analytics. Skip it if you post across platforms or need help making content.

It fits when your work lives entirely on TikTok.

• Brands with TikTok-only strategies: Every feature points at one platform. You do not pay for tools you will not use.
• Teams running multi-influencer campaigns: You track many creators in one dashboard. Reporting stays centralized.
• Agencies needing competitor intelligence: You watch rival accounts and benchmark performance without manual scraping.
• Marketing firms managing TikTok-native campaigns: Discovery and ROI tracking are built for the platform's specifics.
• Researchers studying TikTok audience behavior: Demographic breakdowns and sentiment data go deeper than native analytics.
• Teams already using Google Sheets or Airtable: Data syncs automatically. You build your own reports on top.
• Large brands with budget for deep vetting: The Advanced tier unlocks video transcription and full sentiment analysis.
• Digital agencies with dedicated short-form video practices: The interface is polished from years of enterprise feedback.

These are the parts you notice after pulling a few reports.

• Real-time data with no setup delay: You search and see results in minutes. No waiting for API approvals.
• NLP sentiment from comments and captions: You see how people feel, not just what they viewed. This is hard to find elsewhere.
• Campaign tracking for large programs: You manage many influencers without losing the thread. ROI stays visible.
• Automated sync to Sheets and Airtable: Your data stays where your team already works. No copy-paste.
• Ten seats on every paid plan: You do not hit a user wall as you grow. The price is per tier, not per person.

The path stays short.

1. Search any TikTok account, hashtag, or keyword. No login required.
2. Add accounts and hashtags to your tracked list.
3. Review the 360-degree dashboard: growth, engagement, posting times, demographics.
4. Set up campaign tracking if you run influencer programs.
5. Export to CSV or sync to Sheets for your own reports.

Skip it when the narrow focus costs more than it saves.

• TikTok-only forever: No Instagram Reels. No YouTube Shorts. You buy separate tools for everything else.
• Sentiment analysis is expensive: You need the $950 Advanced tier for features others consider basic.
• No content creation help: It reports on videos. It does not help you make them.
• No TikTok Shop analytics: Product performance stays invisible even at paid tiers.
• Price excludes smaller teams: The real power starts at $400 per month. Solo creators burn budget fast.