Brevo

Freemium

Brevo is a marketing platform that puts email, SMS, WhatsApp, and a simple CRM in one place. It used to be called Sendinblue. The 2025 rebrand came with fresh funding and faster development.

You pay by how many emails you send, not by how big your list gets. That matters if you have thousands of contacts who rarely hear from you.

It is built for small teams who outgrew basic tools but do not want enterprise complexity.

Open it if you need multi-channel outreach and a generous free tier. Skip it if you need deep automation logic or instant live support.

The tool changes what you can do with a tight budget and a growing list.

• Teams with large contact lists and modest send frequency: You keep unlimited contacts without paying more. The bill only rises when you actually send.
• Users who need transactional email plus marketing: You get SMTP relay and API access on every plan, including free. Order confirmations and newsletters live in one account.
• Small businesses wanting CRM and email together: You track deals and tasks without buying HubSpot. The free Sales CRM includes pipelines and basic automation.
• Marketers who want multi-channel from one dashboard: You run email, SMS, WhatsApp, and push without exporting lists between tools.
• WordPress site owners: You get reliable transactional delivery with one-click SMTP setup through plugins like WP Mail SMTP.
• Users new to email marketing: You build campaigns with a drag-and-drop editor that does not demand design skills. Eight thousand stock photos help you start fast.
• Teams who value AI assistance without premium gating: You use Aura AI for subject lines, content drafts, and send-time optimization on the free plan.
• E-commerce stores with modest automation needs: You set up abandoned cart and welcome sequences without learning a complex workflow language.

These are the parts you keep coming back to after regular use.

• Transactional email infrastructure: It rivals dedicated providers like Postmark. RESTful API, SMTP relay, and unlimited log retention keep your password resets and shipping notifications out of spam.
• Volume-based pricing with unlimited contacts: Your bill scales with sends, not list size. A list of 100,000 costs the same to hold as a list of 1,000 if you send the same volume.
• The free plan that actually works: 300 emails per day forever, not a trial. It covers small transactional needs and modest newsletters without a credit card.
• Multi-channel breadth: Email, SMS, WhatsApp, push notifications, live chat, and chatbot channels route through one platform. You coordinate campaigns without list exports.
• Aura AI on free tier: Subject line generation, content drafting, and send-time optimization are available before you pay. Most competitors gate these features.
• Brand Library: It pulls fonts and colors from your website into templates automatically. You skip the usual design inconsistency headaches.

The path from signup to first send is short.

1. Import your contacts with CSV or direct integration from Shopify, WordPress, or Stripe.
2. Build your email with the drag-and-drop editor or pick from 48 templates.
3. Add your brand colors and fonts automatically with the Brand Library.
4. Set up a workflow from eight prebuilt automations like welcome series or abandoned cart.
5. Send, then track opens and clicks in the unified dashboard.

Skip it when these limits block your work.

• Automation depth: You cannot split-test automation paths or use per-contact predictive sending below the Standard tier. Complex branching logic is missing.
• Support access: Phone support and live chat require the Professional plan. Free and Starter users get email support only, and response times vary.
• Account risk: Sudden suspensions with unclear recourse appear in user reports. Prepaid services may be inaccessible while you appeal.
• WhatsApp setup: You wait 2-3 days for Meta approval before you can send. The channel also moved to Professional+ tier in late 2025.
• Landing pages: Only one landing page on Starter. Unlimited pages require the $449 per month Professional plan.